Wim Hof: "Everybody is doing cold exposure!"

Hi guys!

All these videos of people doing cold ice bathing immersions...

going in t-shirts in the middle of winter on their bike to work.

It looks crazy,

but it is not crazy to be crazy about life.

Through the cold, we are able to awaken this deep physiology.

And now look,

I am not alone anymore.

I feel like my family is growing.

A family that is happy, strong and healthy.

Let's show the wide world that we are the masters

and awakening our deepest of our physiology.

Well here we go, boys.

They're going into Lake Superior.

Cold addicts...

It’s so rocky...

It’s really cold mom...

No mom I don’t want to die.

Why would you die?

Now you make me want to do it.

Nice.

This will give you an energy boost.