This Is How We Built Our Business In 1 Year | #TFJ Ep.5 (CC)

welcome all michael and yannick

here from calisthenics family

and in this video

we look back at the year 2018 and

we look forward to the year 2019

Welcome all to this new video

in this video we are going to look at 2018

we are going to look at all the goals we have

realized in 2018 and we leave

also a bit of what we do as a business

behind the scenes in 2018

and in addition we also show

what kind of activities we have all done

think, for example, of the barjam

we also organized some workshops

we also have

helped a lot of customers

think about online coaching

we have skyped with people all over the world

we look back on that

and we are actually looking at what we have achieved

and how many people we actually have helped in 2018

we have made a number of notes

in the notebook and we're actually going to

just finish the timeline from January 1st 2018

up to 1 January 2019

first of all actually to start with

in January 2018 we have

an instagram post shared

Let's just leave that

see in the screen

and this was actually the moment that we were

about one and a half years or two years into

calisthenics training

only with the two of us actually

and we got more and more questions from people

yo how do you do calisthenics can you

help us

then we have on January 1, 2018

decided to go to the chamber of commerce

to sign us up

to start a small business

to help people achieve their

calisthenics goals so we have then

made the choice to not just on

to focus our own progressions

but also for other people

help with that

So that was actually the start of a new year

and of the existence of calisthenics family

Yes, exactly

and actually we are also around that time

started with group training

I think it was a little earlier even a month earlier

and since then we actually have

done group training every week

and we have switched from locations

and of course also grown

with the number of participants all very cool

For example, we started in a gym

and ultimately we are in a good one

crossfit box

the end of the year

super cool progressions also made in it

so we're going to look at all kinds of things

then the first big step

from 2018

it was releasing ours

own website that we had done on January 1st

a lot of work has gone into this

in 2017 I think we will be the whole

winter with two people every day

sitting at the computer

to create our own website

yes I think we are in the summer of 2017

even started

with the creation of the website

the beginning did not go that fast

and in the winter we worked very hard

to have the website live on January 1st

and that was also successful

the website was not quite right yet

so we actually have

During the year, 2018 more and more developments were done

we even switched

to a completely different platform

namely wordpress we even have

a web designer asked to create our website

or to help because in the beginning

we have done everything ourselves and yes

we are not really web designers

you really have to

something of a study to do that so

did not go very fast when we did it

it did manage to create it

only to really realize a good working website

you can

just the best

ask for help from someone who specializes in this

and then of course we can

engage ourselves with

the things that we like to do and that is

of course helping people

and with the sport calisthenics are busy

So that was actually the first highlight of 2018

and then in February when the

video shared with body and fit

it might be fun

just look back at the video

and then the next big milestone the

second activity was realizing

online coaching in which we actually for the first time

could help people online

not only

in the Netherlands but also worldwide

That was something super cool and we

are still doing a lot of work now

yes, but we also have other side

people coached in America so of course

English talking online was for us

also new

it was also exciting for us I remember

exactly the first time I speak in English

someone had to go skype

that super good English can of course

an American so that was of course

see if I came out of my words and things

but in the end everything went well

next topic

shortly after we have

together with myprotein a larger company

a new collaboration realized

in which we actually received a permanent sponsor

so for us again again a confirmation

that companies saw a chance

in the sport calisthenics because

that is what we find the most remarkable

if you look at body and fit and

myprotein for example that are companies

who focus very much on bodybuilding

a lot of bodybuilders and actually still

never really have calisthenics athletes

worked together and when they did that with us

then we had something like okay

calisthenics

not only

a small sport

but it is also something

what will grow in the future and that companies

seeing growth in the future

So that is a very good thing in itself

and a nice progress to see the sport itself

next topic is actually in the

summer in June when we have for the first time

our own brand released

we have our own tank tops made

what about those tank tops?

we have realized that in a day right?

yes exactly we participated in a competition

and we actually wanted to wear our own brand

the day before

that was on a Friday

Then we called around nijmegen

if anyone can have a tank top printed for us

to be able to do the battle on the next day

with the tank top and it was successful

yes so in a day was actually

for us that tank top realized

purely for us

after which we got a lot of demand from others

I also want to have that tank top

and we sat for that time

think about a logo of calisthenics family for a long time

they never had

we only had letters that we used very often

but in the end we used that

for the tank top

and exactly that logo

you see too

on the next big milestone of us

something that we are very proud of

and that was the realization of our parallettes

which is actually a nice story

actually the same kind of story

as the tank top

we were in sports with friends

in papendal in arnhem

with henry kooistra

he then took parallettes from him

parallels with a larger size

giving you much more grip

when I went to do handstand push ups

and I noticed that it was much easier

much better because you had a lot more grip

then we thought I should have this as well

where can we buy those parallels

and mad enough we could not go online anywhere

that find parallels with a large diameter

there were of those higher parallettes available at waist level

of the equalizers with a thicker bar

but of course we wanted to have that low

because you're there of course

a good one

straight bar handstand you can not fall

and it is much more stable

but we could not do that anywhere

so yes then we just started to look

if we could make them ourselves

yes exactly so then we are a month

got started with the design

and viewing wood etcetera

and finally a month was the release of the parallettes

and ultimately there are quite a few people

now using the parallels

they are actually

sold out almost every week

we have to request new ones every time

and how much we have exactly sold

that is what we will soon tell you about the statistics

at the end of the video

so keep looking

if you are interested

then the next I think the biggest milestone

from last year

the barjam

it was actually meant as a workout with friends

we expected that there would be about 15 to 20 people

and we just put a party tent down there

and we thought we turned on the music

and we are just going to exercise with everyone

as we had done before with other workouts

and yes then finally came

55 people on it

very busy the whole park was full and also a super good atmosphere

we have done a show

and we showed some things

other people

have done a great show

shortly after the barjam

artem morozov was a super good calisthenics athlete

from Russia to the Netherlands

and that had been requested via via

if we together with him organize

a workshop

right after

the barjam

and we managed to organize it

a week after the barjam

together with artem which was again a very successful collaboration

it was super cool with such a big and good athlete

to work together

with more than 10 years of calisthenics experience

So we have that too

super learned a lot

I think we have forgotten something

for the barjam in July

then chris heria was with the thenx team

came to the Netherlands to also do a workshop here

and of course also at the but

The best thing was that after the workshop we were together with

chris heria and the thenx team

have done a workout in veenendaal

Then we did some sets

and then we have finished

we have eaten pancakes together with Chris

this was really a highlight

for me the first time I saw Chris

I had met Chris Heria in Miami a year earlier

and then I also trained with him

I also did a backlever with him

I could sustain that for 1 second

a year later I could sustain him for 10 seconds

together chris heria

so that was also a very cool day

Okay so after these super cool activities

the barjam the workshop and the meeting with thenx

that was all during the summer

and during the summer

we also have all that time

worked on our new program

"the full journey" that you have probably come across

we also make a series about this

the full journey series on youtube

in which we now show our lives daily

with regard to calisthenics

in the summer we have three or four months

the program has been designed

and recorded all instructional videos

that is what we have been doing all summer long

and just before our birthday

no on our birthday November 17th

then we had released the program

this was a dream for us

that was on our bucket list at the beginning of 2018

to realize a program

which everyone has something to

with which you can start as a beginner

but also as an advanced athlete

we already had a beginner program

a year earlier

in the beginning of 2018

but that was only for beginners

and we really wanted to help everyone at every level

so that's why we made a program

where you can board at any level

we actually have

put in all exercises shared that we have done

to get to the level

where we are now

finally after the release we were also

super satisfied with the result

and also the reactions of others we received

were also fantastic

So we are really happy with that

people are so positive about it

actually a dream come true

since the beginning of 2018

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and during the release of the full journey program

we have behind the scenes

meanwhile also worked

to realize a free calisthenics guide

which actually contains a lot of tips

of us are shared because we get

lots of questions in our dm

about food, for example, about getting lean

about creating muscles with calisthenics

and it is very often

the same questions

all those questions

we have all gathered

and we put that in a document

we are going to answer that

and so we have made a free calisthenics guide

which you can download on our website

so that we no longer every day

answer individual questions

but that is very easy to help everyone

with a freely available document

yes, we are very happy with that

it was a goal on our bucket list anyway

from 2018

and then the last milestone of 2018

our goal was to reach 10,000 subscribers in 2018 on youtube

we have written it down

Yes

and it succeeded 10 days before time

and we are really happy with it

we also like to make videos

we are now also making more and more videos

the full journey episodes

that is what we are doing now

that is why we actually made the choice

to make videos in Dutch

because it is much easier

for us

to make videos in Dutch

and we think we can do a lot more

help people because we could more detailed

talk about subjects

and then we continue to the statistics

that is of course something that everyone is interested in

yes exactly that is always exciting

to know

how much do those guys actually earn

what are they all doing?

how much do they sell?

are 10 100 or 1000 programs

we are going to make it known now

but it is not to be frightened

it is OK

the most important thing is of course

how many people have we helped

with our programs with coaching and with group training

in 2018 the number of unique people

250

and we also have

the free calisthenics guide

made available

and of course they also downloaded a lot of people

and that's 500 to 600

people

That is every case a sign

that our work has not been for nothing

exactly

so we almost helped the thousand unique people

who have taken a product from us

and that's what we think

still a nice figure

yes exactly and then online coaching

so the people with whom we have skyped last year

that was a total of 7

divided over the countries

Netherlands

australia england

and switzerland

in total, therefore, five different countries

so there are people everywhere in the world

with whom we have skyped that is a nice idea

that it actually goes all over the world

calisthenis family is truly global

the second part

that is personal training and group training

group training we do so from 2018 something in advance

in total we have

about thirty people who went

to our training

and with personal training

we have last year

two people

and here we want in 2019

also focus much more

because we like to give 1 on 1 training

because then we notice

that within one hour we

can help very well and can offer much more value

which is worth much more than

through an online program

which is also logical

because then you immediately see what someone is doing wrong

then you can give immediate feedback

So that is really something we want to do much more in 2019

Okay so those were our programs

and then we're going to take a look

to our physical products

the parallettes and the tank top

we have sold 35 parallettes

that is actually really cool

since we were actually planning

to make it just for ourselves and therefore

there are so many people inspired

to use those thicker parallettes

at the end of the year anyway

35 items sold

and from the tank tops

have sold 30 pieces and the same idea

that we actually made them for ourselves

and yes, people liked it

it's nice to make more people happy with it

and finally

workshops and events

we have done two workshops in the past year

one in sittard

we have given that ourselves

and have organized the other

together with artem

so in total two

and an event organized namely the barjam

And in 2019 we want to do this much more

events, shows and the realization of workshops

so that was actually the summary

from 2018

all the steps we have taken

some conscious steps

like the full journey program that was really a goal for us

but also unexpected steps

for example, the barjam

We did not have that on our list at all

that went without saying and also the parallettes and the tank top

were not on our list

yet realized eventually

We have done more than we planned

that is nice to see

and that a bit of what we want to give with this video

that if you do calisthenics

or another sport for example fitness

if you're just busy

and you are passionate about something

at some point you will do other things

there are other things on your path

where you will also spend time

and in this way

keep innovating every time

and do the things so that is actually the key of sport

and running a business

stay busy

and keep your eyes open

especially for new things

and do not have a too closed view on the world

I think that's the key

and especially if you have an idea or plan

do not stay with that and do not wait a month

just start

with the first small step

and every small step helps you

and if you stay with it and think you are not ready for it

or you do not dare to focus a camera on your face, for example

yes then it becomes difficult

then it all takes a very long time

so just make that step small steps help already

just make the choice and cut the knot

you really should not linger too long

in doubts

I think that is the biggest learning lesson I have made in 2018

if you have an idea go for it

and actually put

your thoughts into actions

we have, of course, set a number of goals for 2019

we are a big fan of evaluation ourselves

and setting goals

that is why we have achieved a number of things in 2018

now our goals

in 2019

youtube is actually our greatest goal

2019

is just youtube

that is how you should actually see it

50,000 subscribers

we want to realize

in 2019

we also like to make videos

so hence youtube number 1

In addition, we want to be in 2019

instead of 250 people

now going to help 500 unique people

these are the goals for 2019

furthermore, we have even more activity-oriented goals

our first goal

which is actually our biggest goal

what we are already working for now

is to get our own place

actually to open our own calisthenics family gym

in the summer it is slightly less necessary

since you have parks everywhere

and then it is nice weather

but certainly in the winter we just want to give group training

we want to be able to exercise on our own place

actually opening it may be difficult

in 2019

that is more long term

but to at least make the first steps

towards having their own location

that is actually the goal of 2019

and then hopefully

in the end everybody wants it of course

financially independent

and that we just

can live our dreams

and that we can do this completely fulltime

and will soon be able to make a living of this

and that is what we want to go forward in 2019 anyway

and then the next goal

we always think big

and of course we have now made the full journey program

in which we play a bit with levels

and we want to digitize this a bit

that you are not with a pdf

but that you can really apply this

in an app

so we want to start thinking about making an app

whether it is possible this year

is still the question

it is very difficult

but yes, who knows we have enough time

to pay attention to this

who knows we can find someone

who can make an app

so that is also one of our goals

then the next we want to give more workshops

in 2019

last year we gave two workshops

we also find it super fun to give

so our goal is at least

5 workshops to give this year

in addition, we have the first time last year

given a show

that was actually another highlight

it was not included

to people who know nothing

who only think about fitness and pumping up muscles

to show you what else you can do with your physical strength

we also find that cool to show

our goal is to

to give a minimum of 3 shows

on defqon festival

haha on the main stage of defqon yes

In addition, we are now also thinking about it

to do more with clothing

we now have the tank tops

but it is cold outside now

so we definitely want to make sweaters and t-shirts

from calisthenics family

so that's what we're going to work with

Finally

we also want to realize more of our own products

we now have our first physical product

the parallettes

who are super well received

and we know for sure

that we can do much more with this

a big target on the bucket list

is to develop the same parallettes

but then a slightly higher height

a slightly higher altitude so that you too

can easily rotate

with, for example, the l-sit to handstand

so we actually want to make several variations of the parallettes

for example, we think of our own wrist wraps

and rings and maybe resistance bands

from calisthenics family

finally the very last

what we want to do much more

we want to get a more to places

we want to do a lot of collaborations in 2019

a lot of sports with other people

and collab

and at least 3 times go abroad

for a trip

and perhaps that we can still meet people abroad

maybe in america

or russia

maybe visit our own customers

abroad

I would like to meet them

that seems to me super cool

someone with whom we skype every week

to that person

also to see in real life

and to exercise with them

so these are real goals

for 2019

and that was it for this video

I hope you found it interesting

a whole other side of us

no sport today

but blouses

that is also part of it

it was a bit about the business side of us today

what we have achieved

and what our goals are

I hope it helped you

maybe you have some ideas

about what else you can achieve

instead of just progress with sports

and to use your discipline

to really achieve your goals in addition to exercising

if you have the idea to start a business yourself

I would say

go for it

just start and do not doubt too much

just make the choice and cut the knot

and make 2019 yours

so that was it for this video

if you find this video interesting

give a like and subscribe to our channel

for more videos

and for the full journey episodes

and a very last thing that we have forgotten

That is of course the opening of a calisthenics park

in our own city of nijmegen

which we have been working on for 3 years

behind the scenes

to realize that

and it will come in 2019

so that's going to be super fun

and that's it for this video

and we'll see you in the next video, peace out

peace out