Shark Tank Investor Destroys YouTuber's Products

this is Logan Paul's Prime and this is

Chamberlain coffee and this is a cyber

truck what do these all have in common

they were all built off the back of

social media

influencers that's very cheesy

influencers everywhere are starting to

launch their own products Kim Kardashian

with skims skims is now worth $4 billion

Mr Beast with febles ERA with pizy and

the list goes on and on and on but the

thing is although these guys have

massive audiences some of them know

absolutely nothing about business today

I'm going to show you how I'd make five

influencers hundreds of millions of

dollars in just a few small tweaks to

their businesses that's this money that

they're leaving on the table and at the

end I'm even going to confront one of

these influencers and rip his business

to shreds face to face let's go if you

don't know me I'm sub subie I'm an

investor on Shark Tank I've generated

$7.8 billion for my clients you can

actually grab a a lot of these

influencers products at your local

Walmart or Target so we're heading there

now to grab the first

product do you have a prime like all of

it that we have all right thank you all

of it that we have so this is the only

flavor that they got you want to get one

of these after I got Prime I wanted to

search the aisles to see if there were

any more influencer products available

they're starting to occupy more and more

shelf space I found feals I grabbed a

bag of em Chin's coffee roasted with

love in California and we're ready to

put put the first product to the test

these guys did

$1.2 billion in Revenue in 2023 Logan

Paul he has 27 million subscribers on

Instagram KSI has 13.2 million their

brand page has 2 million and these guys

would send a [ __ ] load of volume online

these are things where you can make an

extra 100 million an extra 200 million

and as I say every $100 million counts

and before we tuck into the funnels I've

never actually t tasted these products

so let me see what this is about this is

the meta

Moon oh that is incredibly sweet it's

like fairy

piss tropical punch this is their energy

drink yeah that tastes like an energy

drink tastes like blue raspberry I would

definitely not buy that product no it's

it here's exactly how I would add $200

million to Prime's bottom line all right

so let's Dive In rink prime.com pretty

self-explanatory all their products on

here then we'll click through to the

product page meta Moon hydration onetime

purchase of $29.99 or they also have a

5% save on the subscription which isn't

a whole lot it's a big commitment for a

very low win then we've got no product

description but we've got the bullets

here pretty basic product images and

then you may also like this page leaves

a lot to be desired there's not even

like the caloric breakdown or any of the

nutritional information that people will

want it doesn't tell me exactly what are

even the benefits of drinking it you

definitely want to make this long form

have a little bit more copy on there it

doesn't need to be too crazy and too

over the top at the end of the day it is

a drink but the more you tell the more

that you sell what these guys also have

for them is they've got hundreds of

thousands if not millions of customers

and there's no reviews on the site

they've got 2 million followers on

Instagram if we look at their tagged

photos this is where a lot of gold

typically hides and there's lots of

photos of people holding the bottle up

they've got it in their hands all of

these things haps into the herd

mentality of people wanting to try it

and when you're getting so much traffic

like these influencers push these small

little bumps can have small little

tweaks in their conversion rate which

can literally add up to hundreds of

millions of dollars let's add this to

car and check out we'll see what that

process looks like we don't have

anything that's pushing up the average

order value and saying add another one

to unlock free shipping there's no other

the cross cells try this flavor it's our

most popular and the checkout page is as

basic as it gets there's no social proof

selling propositions of like free

shipping express shipping 30-day money

back guarantee nothing NADA zil we are

then charged a $5 flat rate shipping

what we could be doing here is saying if

you add another 12pack you'll unlock

free shipping I will give it a one star

out of five and the reason for it is

that it just doesn't have anything on

here all righty so now let's go

full-blown internet marketer mode and

see how much traffic that they're

getting to their website we can take

their website and we can go to a website

called similar web where we can put in

their URL and get an estimate of how

much traffic that these guys are getting

so they're getting

558,000 visits to their website per

month this is people that follow them on

YouTube or know them to some degree on

Instagram that they are going to have a

4% conversion rate of the people that

visit their website that actually buy

something that would be

22344 orders at an average basket size

of

$29.99 that would be around $670,000 per

month after making these changes to

their funnel we're going to say they're

going to get a moderate bump in

conversion rate it's going to go up to

5.1% so they get

28,40 orders but because of all of these

changes and increasing their average

order value we're going to bump that up

to

$59.99 and that would equate to $1.7

million in revenue or an extra million

per month in profit or $12 million to

the bottom line now if we factor in the

amount of people that this would drive

to their inore purchases and the intent

behind them this could easily add an

extra $200 million in sales 200 million

in sales that

is66 Ferraris

43 average homes in America 310

rolls-royces or 10 private jets just by

making these small

tweaks we're going to Nordstroms next

we're heading to Nordstrom to pick up

some of Kim Kardashian's skims I think

skims is probably the greatest

influencer brand on the market right now

she's entered into a market that's worth

over $5 billion annually and the

business has great margins and a very

high lifetime value of a customer due to

the nature of people buying multiple

products skims will continue to crush it

cuz they keep product Innovation they

keep launching they launch the men's

line like what I'm going to get wifey

These are nice look look how small this

fabric is this is $38 are you guys

filming some YouTube stuff I can tell

that you guys my J all right now let's

see how we can make Kim K an extra $109

million per year so skims is doing over

$750 million in sales they've been going

for 4 years and their company is valued

at over $4 billion and so Kim K she has

364 million followers on Instagram the

brand page alone has over 5.8 million

this is just a brand boohemoth the

amount of traffic that these guys get

would make the internet daddy weep with

joy so we arrive on the homepage let's

click through so this is the dress that

has gone viral all over Tik Tok it's got

over

3,818 reviews use it is $80 the first

little cross cell that we get here is

complete the look we can add the

strapless bra on this we can add a thong

increasing that average order value then

we have some cross cells for similar

Styles more in this color explore the

collection what we think you'd like you

see all of these different brakes where

they're just constantly trying to add

more and more value to that cart all

righty so I have seen enough we're going

to add this product to cart and see what

Kim K does all righty congratulations

you get free shipping these guys are

Pros they know what they're doing cool

we'll add this to the checkout cool

nothing really special on here no USPS

they could add these to the checkout

page this would give them a nice little

bump I'll give these guys a four star if

we go internet marketing mode we can see

that skims is getting 10 million visits

to their website per month we're going

to say 4% conversion rate giving them

$16,000 orders per month $59 just to be

conservative is their average order

value that

$4,547.43

600400 orders we are going to increase

their average order value without just

saying complete the look we're going to

say get the bundle and we're going to

stack a whole Suite of products together

and that's going to increase their

average order value from 9 bucks up to

$79 taking their monthly revenue from

$24 million up to $33 million per month

9 million per month or

$109 million per year 19 Bugattis just

from making these small tweaks next up

Chamberlain coffee Emma Chamberlain has

12 million Subs on YouTube she has a big

Instagram and sells her coffee brand in

every Target across the US let's see how

much money that she's leaving on the

table as always let's try this product

brw a little cup

here not bad here's the homepage it

looks nice very very clean product

photography we got a big video in the

head up and then straight away we get

into the social proof 4.8 stars out of

21,980 reviews nice looking store a lot

of e-commerce stores this is where they

make their money it's in the bundle so

it's a little bit interesting that she

hasn't got a photo of herself all righty

so this is the product page original

family medium roasted coffee bag 427

reviews 16 bucks onetime purchase of $1

or subscribe and save wonderful free

shipping prize gifts added periodically

that is excellent they're giving us

further incentive to subscribe you want

to be in the reorder business you do not

want to be in the order business you

want to get them in keep them hooked to

your product and get that reoccurring

Revenue so they've done an incredible

job in really selling the lifestyle of

these coffee beans Booyah I like what I

see buy it with and we've got three

products here push up that average order

value the geeky details we want to know

what we get where the coffee beans are

grown how they're roasted why we created

the product then we're getting down to

listing out all of the reviews then

recommended products for the cross sale

add this product as a onetime purchase

to our cart and see if they yes my girl

Emma for $30 we get this free Square

mason jar then if we go up to 5050 bucks

we get free shipping $75 we get a free

chocolate match up they've also listed

popular items right in the cart here and

we've got Express checkouts we've got

all the different payment options and

we're borrowing their credibility in the

funnel I'm going to give this one a five

stars cuz the girl has pulled out all

the stops to make sure that she's

getting the highest day one average

order value and that's how you justify a

high customer acquisition cost we'll say

that out of the 104,000 people that

she's getting to her site because she's

got d fans that follow her that she's

going to get a 4% conversion rate that

would give her

4,160 orders there is a free shipping

threshold of 50 bucks so we're going to

say that a bunch of people are going to

do that and give her a $50 average order

value that's $28,000 per month her site

is pretty tight however there's no fomo

that's created with notifications of

other people that are buying this or how

many of the items in stock we are going

to lift her conversion rate and we're

going to lift her average order value as

well it's giving her2 53,000 that is an

additional

$45,000 per month in revenue or

$544,000 128 not a whole lot of money

but hey it can buy US 19 Toyota

Priuses now we are on the Mac Daddy of

influencer funnels Elon Musk Tesla this

is a behemoth here's how I would make

Elon an extra $45 billion per year Tesla

did 9

$6.8 billion in Revenue now you might be

thinking bro this is not an influencer

funnel hell yes this is I have been

driving around the Cyber truck for only

the last 2 days and everywhere that I go

I get stopped and everyone's talking

about Elon like he is their neighbor

like this dude is a mega influencer and

he's such a boss that he doesn't have an

Instagram account right he doesn't be on

any other platform that he doesn't own

17 7 million followers on X and the

first thing that really stood out to me

when this cyber truck was delivered to

me was just how slick it is it's huge

the scale of this thing is massive but

the design is so clean it's so

minimalistic and it truly doesn't look

like anything that's on the road so we

arrive on tesla.com we go model y model

X model S cyber truck baby let's take a

look first of all unbelievable product

photography the rear wheel drive starts

at

57,59 buckss alth the all-wheel drive is

$763 190 or the Cyber Beast even this

homie knows get him in the upsell flow

straight out of the great Kingpin over

here he's got

$96,000 average aov learn more here we

are on the homies landing page cyber

truck order now beautiful big bold

imagery and then we arrive on a video

and this thing is Gangster we have a

saying in marketing show don't tell and

that's exactly what he is doing

everything is animated gif HT ml 5

videos he's showing all the different

use cases rather than just telling

aesthetically this thing just looks

beautiful like if you're going to sell a

$96,000 pickup truck it's got to look

good dopamine on tap boys even got copy

chops you'll notice the difference

between the mac daddy and the little

ants is how long this product page is

like I'm still scrolling all right so

let's click order now the upsell man

he's here who've got all the price

breaks everything that you could

possibly want and straight up he's

taking the credit card here the mobile

phone number for lead generation my man

I'm going to give this funnel a five

stars this thing is Gangster I'm buying

one I'm buying a cyber truck it is truly

unlike anything that I've ever seen or

driven before is getting

22.2 million monthly visits to his site

because this is a very expensive product

the site conversion rate for Tesla is

going to be .5% at

111,000 orders per month month the

cheapest entry level for the Cyber truck

is

$57,900 units in pre-orders showing a

live counter of that going up

notifications of people actually placing

orders for their cyber truck because

people want things that they can't have

so it's going to give him

133,00 orders per month but we're also

going to increase his average order

value it shows you the entry level at 57

390 but then it has the all-wheel and

the cyberbeast yeah there's bullet

points of what is difference but there's

not a lot we could have a full-blown

comparison page with a little video for

each one even just putting a most

popular next to it you could increase

the average order value to

7639 and push more people to the

all-wheel drive from $6 billion per

month up to $10 billion per month or an

additional $3.8 billion per month $45

billion per year now it's finally time

to surprise one of these influencers

Live In the Flesh I scoured the web

looking for whose business that I could

tear aart once I found the target I shot

him a DM and I asked him to come and

grab lunch with me little did he know

what was about to

happen so you are in the car with a

crazy Australian and sometimes I drive

on the wrong side of the road I've been

in the car with crazier Australians than

you I think I don't think on the

internet Dy bro I was with a guy named

Trevor in Australia and he jumped out of

the car and went face to face with a a

kangaroo and I thought he was going to

die did it fight him it was about to

yeah it was about now Eric and I we're

very chill we got along very very well

but it's time to drop some bombs and

tear apart his business all right ladies

and gentlemen so the fifth and final

funnel is pet IFI by famous YouTuber AR

a bottle of sauce that tastes like pizza

arach alone has over 15 million

subscribers and 750,000 followers on

Instagram that is a lot of eyeballs

world's largest

pizza there would be a lot of traffic

that is driven through to these websites

that right now is murdering money I have

taken the initiative to step up and be a

man of the people and make this man a

funnel so first thing I like the

packaging the audience needs to feel

excited when they get it in the mail

you've done a great job even the

photography that you took with the

actual product shots like you can see

that you care yeah all right we're going

to try it raw dog can put it on a chip

at least yeah there you go I like that

top too didn't have that top at first

that was a chip from a taco

place it is

now Pizza all right give a [ __ ] to

me I have to give it to it does taste

like pizza it is pizza transformational

liquid that makes anything turn anything

into Pizza it does what it says it does

on the bottle it turns anything into

pizza pizza I want to get into the

business like The Funnel of it oh no

about to destroy me if he gives me a

good idea I might give him percentage of

the business but I might not it just

depends all right let's dive into your

finnal what we got first of all we

arrive on your homepage you like that

spinning bottle I do like it I came to

your website and I tried to buy and I

click on your buy now

button what bro can you can can you hear

that that's like the sound of money

being murdered oh this is bad this is

bad so then I was like please please if

I click this will it allow me to buy

[Music]

it God so then we arrive on this it just

goes from this and then the page is over

and then we're just selling merch yes

I'm like bro like you got to whine me

and dine me a little bit before like you

want to be sold a little bit more I do

right I get you and I get your brand but

like if you want to go out to like

colder traffic and there's like some

random person that just finds you from

YouTube video and they come here and

they don't have a relationship with your

brand we're just not doing enough

selling okay understood so I know that I

said that like I wouldn't do it yeah but

I've gone ahead and I've made you a

funnel what so let me just run you

through it you wait wait wait wait wait

wait wait you made me a funnel for this

I made you a funnel oh this actually

looks so good right immediately we

arrive on the page we've got the reviews

we need that social proof on there and

then we want to immediately increase the

average order value like we don't want

people just buying like two bottles we

want to sell more whoever can make the

most from a customer is the one that

wins so we're going to hit them with

obviously the two pack $12.95 you don't

have any like strike through pricing we

want to show them the more that they buy

like the cheaper that they get you don't

have any subscription uhhuh you don't

want to be in the order business you

want to be in the reorder business you

want people just subscribe this is how

you increase like 30-day money back

guarantee you need to offer that because

you're going to have less than like 5%

of people ever going to take you up on

that and it will increase your sales by

like 30% straight out of the game we

need copy on here Pizza SAU so

ludicrously delicious you'll want to

call your mom and yell at her we want to

sell a little bit right sell the story

we got the basil leaves flying in here

this is awesome all the ingredients that

are in it we're visually showing it

you've got to like create like a craze

around it and you've got I got to your

Instagram page and go to the tagged

images and are like thousands of people

taking photos with the productors but

we're not showcasing that anywhere so we

want to visually show like these are all

the people that are buying it and then

we want to like bring in all your

reviews cuz people are very skeptical

online the first thing that I saw is

like is this stuff going to be good and

if you have all the people telling them

that it's good it's like okay awesome

that will give us another little bump

and conion then you're the video guy but

there ain't no video on your whole

product page there's no video on your

website dude I never thought about like

that yeah talk about the lengths that

you've gone to through to make a good

product cuz it's not like a cheap shitty

product premium for sure boom we add

this to car we want to hit them with

further more things have a qualification

to unlock free shipping ooh yeah this is

interesting and then obviously on your

check out and just further upsell

sprinkled through this is crazy this

little that's like a huge unlock cuz

this is a funnel very elegant funnel

it's not really what I think about when

I think funnels cuz this is done in a

tasteful way in any case you've gone

through all the effort of building the

product putting your name behind it

don't sell us a measure like just go go

for it okay lean into it all of these

changes will at least double your

Revenue if that's true that's nuts it

will there's no way that it doesn't what

are the main things that people put that

on do I've SE on the website chicken

tenders amazing okay you don't have that

on the website fries you've got that

it's like a ketchup think about it as

like a ketchup replacement it's actually

good for you too use these strategies in

your own business to make a lot more

cash like subscribe and I'll see you in

the next one it's like fairy piss